Louise (a.k.a. Lou Lou) always had a labor of love in making cookies, tinkering with her favorite recipes and sharing them with family and friends until they were right. Each time she shared her new creations with the world, they received high praise for turning the ho-hum cookie into greatness.
Looking to take this hobby to the next phase, we worked together to craft a fun, neighborly brand that you would want to eat milk and cookies with. A hand-drawn, script logo set the tone for the brand to be homemade, light and airy. Crafting fun names and the stories behind the 6 different cookie offerings showed the playful side of the brand. The part we really enjoyed was concepting the packaging and messages for you to find at the bottom of the bag. Either lamenting that you had run out of cookies or urging you to buy more, these notes printed on 2-sided coasters were a nice way to wrap up the experience and help you find your way to more Lou Lou's.