I SHALL FIND A WAY OR MAKE ONE.
These words can be found on a iron gate on the University of Pennsylvania campus and truly defined what our Admission campaign became. Penn students put in the work, the last-time-i'll try-that, this-thing'll-never-work, try, fail and try again work. They combine that with all that the interdisciplinary schools Penn offers to find new angles to what they already love, to find a entirely new calling, or to simply add another layer to their interests. This heads down attitude combined with their interest to try everything leads to the students drive to "Find A Way or Make One".
Work created at Ologie.
These concepts were presented to Kidstruction to help them gain a foot hold in the "commercial playground supplier" sea and stand out from the crowd. The brand quietly promoted that "(they make)... elements that make playtime engaging, stimulating and even inspiring for pint-sized minds with immense imaginations” but we brought this message loudly to the front.
Using this as the base of the rebrand, we created visuals and a brand that reflects how kids see playgrounds: not as a place to get dumped off at by Mom and Dad but what they see in their mind's eye - a castle, a spaceship, a tower, a pirate ship at sea - an entire universe to them.
By moving in this direction, a more aspirational, life and child
improving stance, we made the Kidstruction brand stand out
NOT as "commercial playground suppliers” but instead as “makers of imagination destinations”.
Honky Tonk Hotdogs sweet spot is at the crossroads of hot dogs and country music. While serving up 100% all beef gourmet hot dogs and sausages, they also celebrate the living legends of Austin's country music scene with menu items named after some of the local honky tonk musicians who perform at the trailer.
They even built their own dance floor for the two steppers who come out to enjoy a dog and dance the night away!
Louise (a.k.a. Lou Lou) always had a labor of love in making cookies, tinkering with her favorite recipes and sharing them with family and friends until they were right. Each time she shared her new creations with the world, they received high praise for turning the ho-hum cookie into greatness.
Looking to take this hobby to the next phase, we worked together to craft a fun, neighborly brand that you would want to eat milk and cookies with. A hand-drawn, script logo set the tone for the brand to be homemade, light and airy. Crafting fun names and the stories behind the 6 different cookie offerings showed the playful side of the brand. The part we really enjoyed was concepting the packaging and messages for you to find at the bottom of the bag. Either lamenting that you had run out of cookies or urging you to buy more, these notes printed on 2-sided coasters were a nice way to wrap up the experience and help you find your way to more Lou Lou's.
Concepts for Reaching Neighbors, a direct marketing firm, in need of a refresh to their existing identity and collateral. Reaching Neighbors holds themselves to the highest level of customer service while connecting their clients with targeted consumers in their area.
From this back story we created a mono linear neighborhood that reflects this personalized relationship within communities, as well as target-centric concepts, highlighting their abilities to pinpoint valued consumers.
Greenway Golf aims to create a paradigm shift in golf course maintenance - educating course owners that there is a smarter, cheaper and more eco-friendly way to treat their greens. In a effort to rebrand this growing company, they wanted the face of their brand to reflect their Australian heritage, considering logos ranging from native animals (koalas and kangaroos) to the shape of the continent as a golf green.
Working with iGrow Media, we aimed to tackle the look for this vibrant new theatre in San Antonio. Inspired by the their idea of interaction and kinship between artist and audience, the intent of the branding was to not obscure the performances but to become a part of them, to show the process that goes into the end result. Creating the various color blocks and knocking the bold typeface through, the play begins to live inside the logo.
In the process of "converging" the letters of the name until they met in the middle, we also discovered the reverse C created between the 'E' and 'R'. This twisted around 'C' became a complimentary icon for the group that celebrates doing things differently than typical theaters .
If you are in the San Antonio area, keep your eyes peeled for this group to open in a new, state-of-the-art theater this year.
SPICE kitchen + bar was looking for some strong visuals to use on their posters and ads to promote their upcoming events. Working with copywriter and wife to the chef, Jackie Bebenroth, we crafted this series of posters which helped sell out the events and make them a great success.
For the 2011 Kent State Folk Fest, my agency decided to team up art directors and writers for a "shootout" to see which concept would win. Working with writer TJ Prochaska, we performed well in the early rounds but the client ultimately went with another group and their creative.
Here is my teams efforts, designed to appeal to the college crowd and introduce students to this awesome music fest. Though they may hear "Folk Fest" and think of only traditional folk sounds, there is a variety of genres that fall under the folk umbrella and they really don't know what folk music is.
*Work completed at MarcusThomas
On July 7th of 2010, LeBron James made his decision to take his talents to the Miami Heat, sending the citizens of Northeast Ohio out of bars to burn their LeBron jerseys and scream obscenities on national TV.
Wanting to leverage the large amount of national media attention covering the dramatic return, Marcus Thomas spit balled a slew of tactics to let Cleveland shine again and inspire pride in the town they love. We wanted the people of Cleveland to realize we are more than one talented ballplayer - WE are the living and breathing parts that have stayed in the city and keep it alive.
Employing traditional tactics and social media networks, I AM CLE became the anthem for inspiring pride in the city.
OOH: variety of billboards, taxi signage, bus stop clings to name a few.
Website: designed to aggregate all social media tagged with "I am CLE" - videos (from YouTube), pictures (from Flickr), tweets (from @I AM CLE page), as well as tips from the "I am CLE" Foursquare page.
"I am CLE" branded shirts: allow you to write in what makes Cleveland important for you.
Custom designed shirts: using software like Nonsek, users can combine their own mix of restaurants, local favorites and landmarks to personalize their shirt.
Flip off LeBron: when LeBron comes out, don't flip him the bird, flip your I AM CLE signs.
*Concept initiated at MarcusThomas, finished as personal work
Featured on DesignWorkLife
Going off the bands name, creating a poster with the grim reaper and a sand timer about to run out seemed appropriate for their tour poster. Throw in some nifty buttons made from the odds and ends of the project to go along with it and we got ourselves a deal!
While at Marcus Thomas, we focused on improving the Troy-Bilt brand and it's web presence. Improving the website for outdoor enthusiasts to learn about products while planning their weekend projects, as well as creating a mobile platform to assist shoppers in-store.
*Work completed at
Troy-Bilt outdoor power equipment is built for life and this national tv spot we created explores that idea. For every season of the year and every season of your life, Troy-Bilt is built for your life. The spot also implements Shazam tagging, allowing the viewer to scan the song with their smartphone and then access more content on the products.
*Work completed at Marcus Thomas