University of Pennsylvania
Role: Art direction and design
I SHALL FIND A WAY OR MAKE ONE.
These words can be found on a iron gate on the University of Pennsylvania campus and truly defined what our Admission campaign became. Penn students put in the work, the last-time-i'll try-that, this-thing'll-never-work, try, fail and try again work. They combine that with all that the interdisciplinary schools Penn offers to find new angles to what they already love, to find a entirely new calling, or to simply add another layer to their interests. This heads down attitude combined with their interest to try everything leads to the students drive to "Find A Way or Make One".
Work created at Ologie.