These concepts were presented to Kidstruction to help them gain a foot hold in the "commercial playground supplier" sea and stand out from the crowd. The brand quietly promoted that "(they make)... elements that make playtime engaging, stimulating and even inspiring for pint-sized minds with immense imaginations” but we brought this message loudly to the front.
Using this as the base of the rebrand, we created visuals and a brand that reflects how kids see playgrounds: not as a place to get dumped off at by Mom and Dad but what they see in their mind's eye - a castle, a spaceship, a tower, a pirate ship at sea - an entire universe to them.
By moving in this direction, a more aspirational, life and child
improving stance, we made the Kidstruction brand stand out
NOT as "commercial playground suppliers” but instead as “makers of imagination destinations”.