To help Kidstruction stand out in the "commercial playground supplier" sea, we created a brand that reflects how kids see playgrounds: not as simple tunnels and slides but what they see in their mind's eye - a castle, a spaceship, a tower, a pirate ship - an entire universe to them.
By shifting the brand in a more aspirational direction, we made the Kidstruction brand stand out not as a supplier of commercial playground equipment but instead as “makers of imagination destinations”.