Working with iGrow Media, we aimed to tackle the look for this vibrant new theatre in San Antonio. Inspired by the their idea of interaction and kinship between artist and audience, the intent of the branding was to not obscure the performances but to become a part of them, to show the process that goes into the end result. Creating the various color blocks and knocking the bold typeface through, the play begins to live inside the logo.
In the process of "converging" the letters of the name until they met in the middle, we also discovered the reverse C created between the 'E' and 'R'. This twisted around 'C' became a complimentary icon for the group that celebrates doing things differently than typical theaters .
If you are in the San Antonio area, keep your eyes peeled for this group to open in a new, state-of-the-art theater this year.