For the 2011 Kent State Folk Fest, my agency decided to team up art directors and writers for a "shootout" to see which concept would win. Working with writer TJ Prochaska, we performed well in the early rounds but the client ultimately went with another group and their creative.
Here is my teams efforts, designed to appeal to the college crowd and introduce students to this awesome music fest. Though they may hear "Folk Fest" and think of only traditional folk sounds, there is a variety of genres that fall under the folk umbrella and they really don't know what folk music is.
*Work completed at MarcusThomas